Mt. Pleasant Jaycees Fund
The Mt. Pleasant Jaycees have a reputation for success. Among the oldest chapters in Michigan, the service organization began in 1975. Empowering young adults 18-40 years old through leadership and community service, the Mt. Pleasant Jaycees seek opportunities to create positive change in their community. The organization coordinates several fundraising and public events throughout the year to provide resources for local charities. In 2014, the Mt. Pleasant Jaycees spearheaded the first ever Mt. Pleasant Craft Beer Festival and their reputation for success continued.
Exceeding all expectations, the Festival attracted more than 1,200 participants to sample craft beer from 19 different Michigan breweries. VIP tickets sold out and more than $15,000 was raised. Co-President of the Mt. Pleasant Jaycees, Bryan Wieferich, thought the event had potential to be popular but did not realize it would have such a positive impact on the community in its first year. “When we kicked off planning for the Craft Beer Festival, our goal was to break even and grow the event for the future,” said Wieferich. True to their core values, the Mt. Pleasant Jaycees used the rewards of their success to support community projects and programs.
Proceeds from the Mt. Pleasant Craft Beer Festival also made it possible for the Jaycees to start a permanent endowment fund through the Mt. Pleasant Area Community Foundation. The endowment fund allows the group to expand its vision and to create an impact on the community long-term. Even as members age out of the organization, the endowment fund will continue to make an impact on the local community. The group plans to grow the fund over time and has committed a portion of future Craft Beer Festival proceeds to it.